Success on Your Terms
success-on-your-terms

Do you want to make a lot of money? You might be able to do that. Do you want to be famous? You could sure give it a try. That being said, most consultants I know are in it for reasons that have nothing to do with money or fame. Here are the real perks of being in business for yourself, that makes the hard work of “start-up” worth it.

Flexibility – being able to define when, where, and how you work

  • Other than when I have meetings with clients, I am master of my own schedule. I love being able to work when my creative energy is at its peak (often late at night and into the wee hours of the morning) and then take time off later in the day.

Focus and Enjoyment – being able to do work that you enjoy, that supports your passion

  • I love being able to choose what I work on, versus having my workload handed to me with “other duties as assigned.” In any project there is always some amount of drudge work but if it is something I have actively chosen I don’t mind it.

Work-life Balance – being able to decide how much to work and how to organize it to meet your needs

  • For me this is the biggest perk, especially for a working mom. Starting my own business was the best way to balance career and family. When my daughter was very young I worked a schedule that included 3 days in the office each week and evening hours after she went to bed. When she was in school, I scheduled many meetings through mid-afternoon and did the balance of my work later in my home office. When she was in 3rd grade, I decided to take a year’s sabbatical and reshaped my business in the process.

Success is about much more than money. It is about having an impact on people’s lives, helping organizations achieve their goals, or contributing to a larger cause — and doing it in a way that lets you enjoy your work and support yourself at the same time.

That said, my definition of success is ever-evolving. At the beginning it was to establish my business, then grow it. Mid-point it was to redefine it. At this point? I am in the process of figuring that out right now.  What about you? What does success mean to you today?

Cathy Perme is the co-owner of Perme & Peterson Associates, LLC.

Fizz by Cathy Perme

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Fizz! How to Succeed as an Independent Consultant author Cathy Perme also wrote Confucius in My Cubicle: Practical Wisdom for the Leader in All of Us, released by Wisdom Editions in 2017.

rich set of suggestions
Cathy's marketing and selling background makes for a rich set of suggestions for getting business and building one’s brand. I think it is rare ...
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Barbara A Tuckner
Cathy's marketing and selling background makes for a rich set of suggestions for getting business and building one’s brand. I think it is rare for an independent consultant to "give away" so much of their business engine and expertise. That adds up to a heap of generosity; something that is remarkable in the "friendly" competitive consulting world.
rich set of suggestions
Barbara A Tuckner
down to earth and practical
Down-to-earth, practical, and provides plenty of tools to use to develop your independent consulting business. Cathy takes a constructive look at how to succeed by ...
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Meghan Jost
Down-to-earth, practical, and provides plenty of tools to use to develop your independent consulting business. Cathy takes a constructive look at how to succeed by intelligently marketing yourself, engaging others, and keeping it all in balance with your personal life.
down to earth and practical
Meghan Jost
dozens of ideas
Cathy gives dozens of ideas about networking effectively, making sales calls and using social media and she doesn’t minimize the effort that has to ...
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NES
Cathy gives dozens of ideas about networking effectively, making sales calls and using social media and she doesn’t minimize the effort that has to go into it. It’s a reality check for anyone who thinks they can just hang up their shingle and become a consultant, but a great guide for anyone who’s willing to put in the hard work to be a success.
dozens of ideas
NES
from a to z
Cathy will take you from point A to Z on how to successfully become an independent consultant.
Charles Bever
Cathy will take you from point A to Z on how to successfully become an independent consultant.
from a to z
Charles Bever
methodical steps
For those that take the leap, Cathy's methodical steps will surely be helpful in achieving success.
Kevin Walsh
For those that take the leap, Cathy's methodical steps will surely be helpful in achieving success.
methodical steps
Kevin Walsh
recommend to anyone
I recommend to anyone starting a business.
Patricia Jayne Keefer
I recommend to anyone starting a business.
recommend to anyone
Patricia Jayne Keefer
years of lessons
Cathy shares years of lessons and a broad breadth of practical consulting and business experience in a very clear and engaging guide for starting and ...
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Ted Clark
Cathy shares years of lessons and a broad breadth of practical consulting and business experience in a very clear and engaging guide for starting and developing a successful consulting company. Highly recommended.
years of lessons
Ted Clark
I appreciate Cathy sharing
I appreciate Cathy sharing what she’s learned over the past 30 years about how to succeed as an independent consultant. Her advice is straight forward, ...
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Amy Brown
I appreciate Cathy sharing what she’s learned over the past 30 years about how to succeed as an independent consultant. Her advice is straight forward, thoughtful, organized, and easy to follow.
I appreciate Cathy sharing
Amy Brown
Learning Experience Face
This has been a truly learning experience and has helped me grow both personally and professionally.
Anonymous
This has been a truly learning experience and has helped me grow both personally and professionally.
Learning Experience Face
Anonymous
drove to closure horse
Took a very complicated and dynamic set of realities and personalities, surfaced underlying issues, facilitated a robust and healthy interaction, and drove the process to ...
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Anonymous
Took a very complicated and dynamic set of realities and personalities, surfaced underlying issues, facilitated a robust and healthy interaction, and drove the process to closure and action.
drove to closure horse
Anonymous

Cathy Perme