In-Person and Virtual Coaching Services

Selling Your Services with Integrity

Make the sale. Get the business.

Do you hate selling yourself? Do you fear sounding like a used car salesman? Contact successful consultant, author and business coach Cathy Perme for a tailored hands-on training session covering the fundamentals of selling yourself and your work with integrity. You’ll learn the essentials of a relationship sales process.

By the end of your training you’ll know how to gain new business and build a powerful engine for referrals and repeat business based on your integrity.

You’ll gain confidence in your ability to sell and a clearer understanding of how to leverage your marketing efforts for maximum business success.

A virtual workshop on YOUR terms


  1. Overcome limiting beliefs about marketing and sales.
  2. Understand the marketing cycle and know where to impact it to create opportunities.
  3. Learn:
    1. The Do’s and Don’ts of maintaining your integrity as a consultant, when faced with client pressure.
    2. The five basic elements of the sales process and how to close business successfully
  4. Practice a basic sales call and get feedback to improve your approach.
  5. Actualize what you learned!

Our Agenda

Setting the Stage

  • The Real (and Sometimes Hard) Truth

    • Your perceptions and experiences
    • Limiting beliefs
    • Basic assumptions
    • Selling yourself, versus selling a product
    • Maintaining your integrity
  • The Basic Marketing Cycle

    • Stages and length
    • Where and how to invest your time
  • The Sales Process

    • The five basic steps
    • How to structure a 1-hour sales call
    • Sales call demonstration
    • How to close business

Practice Sales Calls

  • You will have the opportunity to practice doing a sales call and to experience receiving a sales call, with coaching from Cathy

Putting It All Together

  • Reflection and Action Plan

What You Get

  • Practical Advice
    Learn practical tips and techniques for marketing and sales that you can apply the very next day!
  • New Insights
    By the end of your one-on-one sessions with Cathy, you should walk away with the ability to actualize what you have learned.
  • Enhanced Confidence
    Gain confidence in your ability to sell yourself and your services.
  • Free FIZZ
    Get a copy of FIZZ! How to Succeed as an Independent Consultant (2019) with more detail on proposal writing, pricing, and managing projects.


Simply send an email or call 952-831-4131 in the United States. Cathy will follow up with you within 48 hours to answer your questions and schedule your next step as appropriate.

Contact Cathy Perme

Phone: 952.831.4131

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